R.O.C.S. PRO Toothpaste Kids (Smoothie), 45g

This fluoride-free, cavity-preventing toothpaste gel for children ages 3-7 is made with over 95% naturally derived ingredients. It's fluoride-free, so it's safe even if swallowed. The highest concentration of xylitol (sweetener) in the series prevents cavities. Contains minerals (phosphorus, calcium, and magnesium) essential for tooth development, helping to promote strong, healthy teeth. The naturally derived cleaning agents gently cleanse soft baby teeth, newly erupted permanent teeth, and gums. Enjoy the dessert-like flavor of a berry smoothie, helping to encourage tooth brushing after meals. Contains the cavity-preventing ingredient "Mineralin Kids." "Mineralin Kids" is a mineral and xylitol complex developed exclusively at WDS Research Institute, a company-owned research facility with over 50 patents. Contains highly bioavailable minerals: phosphorus and calcium (calcium glycerophosphate (lubricant)) and magnesium (magnesium chloride (thickener)), helping to maintain healthy teeth. Contains 12% xylitol. This toothpaste contains six times the usual concentration of xylitol (a sweetener) that does not produce the acid that causes cavities (compared to our previous product). Brushing helps prevent cavities. The flavors are specially formulated by the Flavor Chemistry Laboratory to accommodate changes in taste buds as children age. Because baby teeth are very soft and prone to cavities, daily care is important. The dessert-like flavor encourages children to brush their teeth after meals, making brushing fun and a fun habit.