Magic and Religion in Consumption Practices, (Paperback)

<p><strong><em>Magic and Religion in Consumption Practices</em></strong> uncovers the mystical, spiritual, and ritualistic dimensions of consumer behavior that often go unnoticed in mainstream marketing analysis. In this compelling book, <strong>Russell W. Belk</strong> explores how religious beliefs, magical thinking, and sacred symbolism influence what we buy, how we use products, and the meaning we assign to consumption.</p><p></p><p>Drawing from global traditions, spiritual ceremonies, and contemporary consumer rituals, Belk reveals how consumption often mirrors religious practices-through branding as belief systems, sacred spaces like flagship stores, and rituals like unboxing or gift-giving. He investigates the enchantment of marketing, myth-making in advertising, and the search for transcendence through luxury or lifestyle goods.</p><p></p><p>This book challenges the idea of consumers as purely rational actors, offering a richer, symbolic view of market behavior. It is essential reading for scholars of marketing, religion, cultural studies, and anthropology.</p><p></p><p>Part of the Legend in Consumer Behavior series, this book captures Belk's exploration into the sacred dimensions of everyday consumption.</p><p></p>

• Magic and Religion in Consumption Practices, (Paperback)
• Author: Vibrant Publishers
• ISBN: 9781636515274
• Format: Paperback
• Publication Date: 2025-06-26
• Page Count: 432