Decoding Sustainability: From Myth to Meaningful Action, (Paperback)

<p>Sustainability is often described as urgent, complex, and transformative. In practice, it is frequently experienced as fragmented, abstract, or difficult to translate into decisions. Many organisations are not lacking intent; they are lacking clarity about how sustainability fits into governance, strategy, execution, and everyday trade-offs.<br><em>Decoding Sustainability</em> brings structure to that challenge. It examines sustainability as a systemic condition that reshapes markets, business models, risk exposure, and organisational responsibility. Rather than presenting a catalogue of frameworks or a maturity ladder, the book focuses on integration - how sustainability becomes part of how organisations think, decide, and operate.<br>The chapters move from conceptual foundations and organisational readiness to culture, governance, value creation, measurement, reporting, and long-term adaptation. Throughout, the emphasis remains on coherence: connecting expectations, systems, and decision pathways so sustainability does not remain symbolic or isolated.<br>Written in clear language and grounded in lived organisational realities, this book supports readers at different stages of experience - from those seeking orientation to those refining practice. It offers not universal answers, but a structured way to navigate complexity with judgement, credibility, and confidence.</p>

• Decoding Sustainability: From Myth to Meaningful Action, (Paperback)
• Author: Eirini Etoimou
• ISBN: 9781041198086
• Format: Paperback
• Publication Date: 2026-10-13
• Page Count: 222